Faced with a range of market challenges, from economic caution to social change and from healthier living to sustainable growth, this year's UK Soft Drinks Industry Conference on 11th May in central London will focus on the opportunities for healthy innovation.


There will be a full update on market and consumer trends from Kantar and Zenith. Lucozade Ribena Suntory will share insights on reformulation. Health and sustainability will be debated by speakers from Bristol University, INCPEN, Coca-Cola and the British Soft Drinks Association. Britvic's Wisehead Productions will present on the rise of adult soft drinks, with extra insights on adding value from Pret A Manger and Innocent.


There will also be a chance to hear from the next generation of beverage innovators during an entrepreneur shoot out between Tuk Tuk Chai, üFIT protein drinks and Gunna adult soft drinks.


"The UK soft drinks industry has a range of vital issues it must address," commented Richard Hall, Chairman of specialist food and drink consultancy Zenith Global. "Attention has already moved beyond next year's soft drinks levy to the wider potential of product development that provides extra value and benefit as well as responding to advances in ingredients, technology and sustainability."


The 2017 UK Soft Drinks Industry Conference is organised by Zenith Global in conjunction with the British Soft Drinks Association and sponsored by leading industry supplier Americk Packaging.

Source : Zenith Global